Levi’s

For Levi's Pride 2026, I conceptualized the creative concept, built the messaging platform, and crafted the campaign tagline in English, French, and Spanish. While Levi's led production in-house, TUX developed the global strategy and creative direction, messaging platform, design system, and post-production — anchored by a custom embroidered patch that localizes our core tagline across various markets and languages. A campaign built on craft, integrity, and storytelling.